Why true north?

FRESH SEAFOOD. A FAMILY PURSUIT THAT SPANS GENERATIONS

Our obsession with delicious, fresh seafood has been in our DNA ever since the day our ancestors began fishing the waters of the Bay of Fundy six generations ago. And while times have changed, we haven’t. Like our grandparents, we’re proud to spend our days living and working alongside our neighbors and friends in coastal communities to produce the freshest seafood imaginable. Fishing is in our blood. It drives us to innovate—to stay true to you, the environment, and to ourselves. It’s our true north.

Canadian Seafood

We work with local suppliers here in Atlantic Canada whenever we can. This ensures we support local Canadian companies and allows us to send high-quality fresh seafood directly to your door.

Quality Matters

Every meal can turn into something special if you have the right ingredients. At True North Seafood we ensure our products meet that quality. We are sending you the same products that we supply countless grocery stores, fish markets, and high-end restaurants in North America all without living your house.

Environmentally Friendly

When you order from us we supply your seafood from suppliers in Canada whenever we can. This ensures your product is traveling less distance to get to you compared to other countries.

IT’S HARD TO FORGET WHERE YOU COME FROM IF YOU NEVER LEAVE.

We started with pure, fresh fish. But we didn’t stop there.

To us, the ocean is a provider. It gives us so much. It provides us with food and allows those who live and work near the water to enjoy a unique livelihood and lifestyle. The ocean is a source of pride. For generations, it has shaped our families and communities and given us a sense of identity and purpose. And we’re determined to make sure it stays that way for generations to come.